This study explores the influence of Customer Relationship Management (CRM) and organizational agility on career outcomes among students in higher education institutions in Jiangxi, China. As the education sector continues to integrate digital transformation strategies, CRM systems and institutional agility have emerged as crucial factors in shaping student career readiness and employment success. This research employs a mixed-method approach, combining quantitative surveys and qualitative interviews to analyze the impact of CRM implementation and agility on career outcomes. Findings suggest that a well-structured CRM framework enhances institutional responsiveness and student support, while organizational agility fosters adaptability to labor market changes, collectively improving graduate employability.

Keywords: CRM, Organizational Agility, Career Outcomes, Higher Education, Jiangxi Universities.

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